Internet Marketing Promotion and Advertising – Free Traffic Vs Paid Traffic

Internet Marketing Promotion and Advertising is the key to success for any type of Internet Marketing Campaign. You will hear internet marketers tell many stories about their successful businesses online. But the problem is that there are thousands of stories contrary to theirs.

Millions of people have tried to launch online marketing plan since the inception of the internet. The majority of them were unsuccessful. Only a small fraction of them have succeeded in their endeavors.

Is Their Success Related to traffic?

You must know how to utilize the best available advertising methods to generate lots of traffic. This is what will eventually decide whether your business site gets enough traffic to make you a profit.

Why Do You Need Traffic?

Without traffic, all the enthusiasm and effort you put into your web site marketing and branding would just be a total waste. Traffic means lots of customers and buyers for your products.

Whether it’s the internet or the main street, traffic generates paying customers to sell your products to. You will need traffic in large volumes to make a decent profit in your business.

How Do You Get Traffic?

How do you get enough traffic to visit your site and view your products? Only five to ten percent of traffic actually becomes your customers. Nonetheless, that small percentage should be enough to provide you with a profitable business if you have enough traffic in the first instance.

How Do You Get Free Traffic?

You can get free traffic from places such as Article Directories by submitting internet marketing articles, by issuing free Press Releases, by taking out ads on free ad-sites, by interacting with Social Networking/Web2 Sites and by posting comment on Forums relating to your niche.

You can also generate traffic by posting audio/videos on YouTube. Then there is the organic traffic you can receive by having your site optimized for the major search engines.

Where Do You Get Paid Traffic?

Paid advertising can be the key to getting lots of targeted traffic to visit your site. The more people that know about your site the better chance you have of them visiting it and buying some of your products.

The most popular paid advertising technique on the internet is PPC which stands for Pay-Per-Click. This operates on web sites, advertising networks and especially on search engine networks.

Taking Your Marketing Products to the Next Level

In our day and age, competition is becoming increasingly high when marketing products and the use of proper marketing techniques and strategies is a must. So how do we advance to the next level of having a successful business and keep it at the top?

Various methods have been used by top-rated companies over the years with maximum success, however, these strategies are not always long term, but instead offer only a short term solution to rapid business growth. A good example of this would be making use of advertising solutions, whether on a billboard, newspaper, or even television. These methods of advertising are extremely effective, but very costly and only short term. Most consumers does not remember as one’s sensory memory forgets an advert within a quarter of a tenth of a second, while if it was a good advert on a billboard for example, it can last between 20 and 30 seconds according to leading experts in the health industry.

Branded products have proven to be extremely effective over the years with regards to returning customers, and the return on investment. These personalized products, or more commonly referred to as promotional products leave a long-lasting impression that is sure to leave a positive impression.
For many top-tier companies, the ability to be able to hand out personalized products with a company logo or brand name is of great asset and these branded products are very affordable and easy to come by. Most commonly used promotional marketing products include, but is not limited to; coffee mugs, calendars, pens, glasses, and anything small and of value to the average person.

Calendars for example, if designed well, make a great personalized product as it will ensure people will see your name or logo on a regular basis for an entire year. Much more cost-effective than other advertising means and has a greater impact on the potential customer, who will subconsciously memorize your company name, if positioned strategically.

The same goes for an impressive, professional-looking pen, which will sit on the desk of your potential future client, and give them enough time to read the business name written on it. This method of advertising has been used for decades due to it’s effectiveness, and branded products will never go out of style, as long as it is free and of use to the client.

Marketing Ideas – Promotional Marketing Products From a Cardboard Engineering Background

Coming up with new advertising and marketing ideas can be difficult. Creative professionals might go to many different sources of reference for inspiration. Inspiration for many campaigns is to be found in movement and my suggestion is to start your search by looking at promotional marketing products that provide movement.

Promotional marketing products and interactive pop up mailers can provide an innovative solution to many advertising problems and can prompt countless creative advertising ideas. When you are looking for promotional print with a difference, maybe a printed advertising product with that bit of something extra or maybe a promotional mailer that can give your direct marketing campaign a lift – then pop-ups and interactive mailers with interesting and clever movements are the products to prompt the sparks that develop into creative advertising ideas.

Pop-Up Products and Interactive Marketing Products Prompt Fresh Advertising Ideas

Vibrant pop-up and interactive products can set your mind buzzing with creative advertising ideas. The high impact characteristics and vitality of automatic rubber-band powered pop-up products alone present countless opportunities for the creative processes to get to work. For instance, all automatic pop-up marketing products are designed to jump to life as soon as your customer opens the pack. The very action throws lots of creative advertising ideas and suggestions into the air – growth, life, fun, surprise, bounce, vitality, energy, action – how many suggestions for fresh advertising ideas do you need?

Unique, Innovative Marketing Ideas

Translating unique and innovative marketing ideas into an actual marketing campaign is quite definitely an art! Promotional pop up products can help you transform innovative marketing ideas into reality. Imaginative use of paper and cardboard engineering techniques is the key to making a unique pop-up marketing product. Applying an innovative marketing idea to the movement in that pop up product can be the key to creating a highly individual piece of promotional marketing. From there onwards, the application of professional marketing skills can transform that initial marketing idea into a successful promotional marketing campaign.

These types of promotional products will help you to produce an extremely successful promotional mail shot or an array of promotional print options such as exhibition giveaways; magazine cover mounts and corporate event invitations.

Pop-Up Movement and New Creative Marketing Ideas

New creative marketing ideas start with a spark of imagination. That spark could be generated by virtually anything – music, colour or movement for example. But if movement is the key, then what pop up movements are available to set you on the way to having those all-important creative marketing ideas to translate into your unique promotional mailer? There are interactive marketing products that turn; pictures that disappear and change; pop-ups which jump; pocket media full of fun folds – and each one creating a very tactile and interactive promotional marketing product. All that you need is that initial spark, that innovative creative marketing idea to start the ball rolling.

There are several reasons why promotional marketing products prove to be so popular within the advertising and marketing community. From a creative point of view it is that the products are so versatile, lending themselves so readily to so many new creative marketing ideas, ideas that can jump, ideas that can grow, ideas that can turn and so on. However, the main reason for the popularity of the products is that the results are so very successful. Everyone who has ever been involved in a business-to-business direct mail campaign knows the result of pinning big hopes on a bog-standard leaflet or flyer. It might appear to be relatively inexpensive but in all likelihood a very high percentage will be bin-bound! That has proved not to be the case with promotional products that originate from a cardboard engineering background.