eBay Profits – Getting Traffic From eBay to Your Niche Market Product Targeted Email Subscriber List

You should use eBay to advertise your businesses off eBay by mentioning your other businesses to your buyers every time you make a sale. Naturally this technique will include the costs of listing products for sale on eBay, but the amount of traffic to your niche market product targeted email subscriber lists and websites that you get from doing so can be immense. This is why it is important to set a budget for this form of eBay advertising.

Your goal using this method is to get buyers on eBay over to your own website where you can make other sales to them for many years, free from eBay’s rules, regulations and above all else – fees! If you can get them opted into your niche market product targeted email subscriber lists then you can promote products to them they are extremely likely to want to purchase.

This is much more freedom and greater profits selling them products from your own website, but you must consider the costs involved of selling them that first product on eBay – and that first eBay product sale is the only way you can take advantage of eBay’s massive traffic.

Set a budget for your listing fees and product fees and stick to this budget. You may have to carefully tweak your sales price to maximise the number of eBay sales you make in order to get the most contact details and begin marketing your higher value products.

If you start to overspend on your budget you have to adjust the number of listings you make or the selling prices you charge without affecting the number of sales you make, as this only lowers the number of potential future marketing prospects you will have.

Do all this with experimentation to find what works for your particular niche market products. Your goal is an acceptable budget and maximum number of sign ups to your niche market product targeted email subscriber lists (where you will promote your more valuable products and make back your costs)

Don’t allow a selling price that is too low to be perceived as low value, and also don’t allow your selling price to be too high or no one will buy from you AND YOU WILL HAVE PAID LISTING FEES FOR NOTHING.

If you can get a product which is in short supply you can comfortably charge more for it, whereas a product that is available anywhere will sadly have to be sold for less money – that’s life!

In the case of selling eBooks to get traffic to your website you have much greater control of costs. All you need to do is burn a copy of it onto disc and post it off to the buyer – all very cheap as the eBook can be copied as many times as you like, and blank discs are inexpensive.

Look how popular 1 cent eBooks used to be on eBay. They are perhaps not the best quality product, but everyone was selling them because they were a great way of getting a customers contact details purely for future marketing purposes.

The price you charge should reflect the value of the product – the only exception to this is when you are promoting a sale where everything is on discount for a limited time, then you are doing this simply to create a feeling of urgency within your buyers.

If you sell a product that you promote as part of a series (like eBook part 1 of 8) you are likely to get buyers who will want to purchase the other 7 parts of the series as well, so this is an excellent trick for getting them to your website where they will purchase the other 7 parts and whilst there sign up for your niche market product targeted email subscriber lists.

All this selling on eBay also provides you with the advantage of creating a higher feedback rating – which in itself is useful for creating future sales as people will become more and more comfortable buying from you.

Direct Marketing Products With Value

The internet has clearly delivered a marketing opportunity never before realized by businesses both large and small. The ability to advertise, inform and interact with the target market makes the internet second to none. Live TV marketing programs share some of this capability, but the internet is always on, and always has what the consumer wants to find. Network marketers including those associated with MLM companies are enjoying growth like never before. Entrepreneurs have a wide range of choices in the goods and services they can share online. A few of them have selected direct marketing products with value and focus their attention exclusively on the top tier of available choices.

The salesman in the desert selling water has a distinct advantage over the multitude of used sand lot owners. With a product that is clearly in demand, we would expect water inventory to remain consistently low. Yet because of the landscape it is sometimes difficult to see the water company behind the sand dunes.

Every time a new product or service is launched these days, an internet marketing campaign is included. Then it seems like another three or four companies spring up online the next day offering practically the same thing. The abundance of choices also brings an abundance of information. People who search online for anything expect a great deal of information and a multitude of choices. Entrepreneurs, who must decide which product to get behind from a business perspective, also approach the situation like a consumer.

We’ve all made purchases online that either met, or failed to meet our expectations. For the entrepreneur who is choosing to market a particular item, they need to know everything up front before making a decision. In a highly competitive market, selection for the prospective business owner is similar to that of a consumer. Buying into a business opportunity, however, involves a much deeper relationship.

Direct marketing products with value always serve the best interest of everyone. When true, measurable value exists in the product, it benefits everyone it affects. Any product or service of value, finds expression in various places. Exceptional services and remarkable products are always sought after. In order for companies to compete, they must rise to the same standard.

So the entrepreneur asks these important questions:

1. Is it valuable for personal as well as business purposes?
2. Does it ever lose or gain value?
3. What is the consumer reaction?

There are direct marketing products that serve both the individual and business owner alike. Any product or service that affects its user on a financial level would fall into this category. A household budget shares the same goal as a business budget. People desire to prosper and businesses must.

Educational material also serves both the consumer and business owner. When a direct marketing professional has an educational system for sale, chances are they’ve already reaped the benefits it delivers. As the overall knowledge of man continues to escalate at unprecedented speed, the demand for specialized knowledge grows in all markets. The ability to deliver valuable information is a rewarding experience for everyone.

Looking specifically at financial and educational material, it is reasonable to suspect that time can have an effect on the value of that information. As the knowledge base increases, some or all of that information may be subject to change. This is especially true for specialized educational products. Tax laws seem to change every year, and investment advice has to remain constant. Knowledge on how to repair a VCR may be ancient, but technical training for disk players, or TV’s for that matter, changes constantly.

If the product we purchase can’t be upgraded or enhanced, it is like any other product that begins to depreciate. Having a lifetime warranty on an electronic device would definitely affect our decision to purchase. Likewise an educational product, or financial service that absorbs changes without adding expense to the user, satisfies the demand for true and lasting value.

Finally we have to know if it works. Catchy slogans and entertaining advertisements aside, people need to hear from other people what they can expect. All the scientific evidence in the world isn’t going to convince me to buy some wonder tonic if my neighbor is telling me it gave him gas.

People trust people that aren’t trying to sell them something. The individual giving the testimony doesn’t gain a thing by convincing someone else to buy. TV has lost most of its credibility when it comes to parading ‘supposed’ consumers around with glowing, well scripted, endorsements; especially when the viewer can Google the product and read a dozen negative reviews in an instant.

Direct marketing products with value always have the endorsement of the marketing professional. Although this can seem like a car salesman claiming they own the same car, the value in the product can be measured apart for that endorsement. Even the addition of other consumers and business owners giving their reviews, only enhances the perceived value based on measurable criteria; namely, how it helps and why.

The internet market will continue to absorb any and every imaginable product people conceive. Rising to the top, the few truly valuable items will serve both the public lucky enough to find them, and the marketer clever enough to deliver them.

The Importance of Using Marketing Strategies

Whether you are in a small, medium or large business, you’d do well with a marketing strategy. Companies that want to excel in today’s competitive economy require not just any marketing strategy but the best they can find, whether in-house, customized or out-sourced.

There are many types of strategies to promote your company products or services. There are simple or sophisticated strategies which have been proven, and can be easily applied to most organizations.

Campaigns are different from strategies; a marketing strategy is an approach to market or promote the business products or services to confirm transactions that will keep the company viable. It can also be called a plan which is used to give the company an added advantage or project a more attractive image to its intended buyers of its products or services.

Purpose of Marketing Strategy
A strategy must bring in the sales when implemented; otherwise, it is a failed strategy. Time, effort and money are wasted which are considered losses to the company. Different strategies are employed not only for the different products and services of the company, but also target at different market segment or users. Hence, it is important to identify what the focus of your strategy is.

Marketing strategies Media
Some marketing strategies include print campaigns like advertisements in the newspaper or billboards. These are meant to instill awareness of the company’s products and services to a larger audience. Nowadays, the Internet provides a most conducive platform as part of the company’s strategies. Some companies may choose the television or radio media to execute their strategies if they are focusing on certain types of audience for their goods and services. For example, companies which manufacture household products may choose to market their products through the television medium as a commercial which targets housewives.

Factors involved in Marketing Strategies
Whichever strategy you may choose for your company’s products or services, you will need to consider the item to be promoted, the targeted audience or buyer, the duration of the strategy, the budget and the expected results. At times the company may be able to use a strategy for several of its products and services while at other times, not.

There must be a specific audience identified to that chosen item to be promoted so that, that specific category of buyers will be tuned in on the promotion. A marketing strategy cannot go on and on as the target audience may feel bored with it or develop negative feelings or opinions about the company’s status.

There must be a budget to work on a specific strategy for a specific product or service identified for promotion as there may be other products and services which will demand the same attention and priority for good sales. A specific budget is also necessary to ensure that the strategy does not exceed the expected expenses to promote the identified product as the bottom line is to recoup these expenses and more.

Hence, the most important aspect of a marketing strategy is the expected results. The strategy employed should bring in more revenue to the company which covers the expenses expended on that particular product or service.